Calvin Chu | Design + Art direction

Play God. Pay The Price. is the headline of the campaign. We look for iconic visual to convey the show in a simple yet dramatic way. The result is a memorable image that make you look twice.

These are runner up for the main key art but end up for social and digital use. They are just as impactful in different way.

The promo graphic is derivative of the key art campaign. The motion team works closely with the print team to develop the logo animation. The end result feel seamless cross media.