Syfy Brand Design Refresh Montage
In 2015, Syfy initiate a brand design refresh. The end result is a collaboration between Syfy and Sibling Rivalry Studio. The task was to transform the brand from a white controlled environment to a detailed cinematic world. At the heart of the identity is a continually transforming logo that simultaneously emerges and recedes into living surfaces, or into the footage itself.
Syfy Logo Basic Structure
On-Air Navigation Montage
This is a short compilation of the on-air navigation system.
Texture Collection
Logo as overlay on footage
On-Screen Design Grid system
Syfy Films Open